THE PURPOSE OF ADVERTISING.
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a. IMPRESSIONS ADVERTISING
Some advertisements are for the main aim of creating awareness. These brands want you to keep remembering that you need their products, so they keep putting their products before you.
This is one of the purposes of advertising. The adverts keep reminding people what they stand to benefit or gain when they finally decide to purchase the product. They use adverts as a method to make an impression on the audience.
b. INFORMATIVE ADVERTISING
The aim of this kind of advert is to disseminate information to all and sundry. These ads create awareness of services and products alike. It serves as an announcement to people about new programs, services, movies or products now available.
c. PERSUASIVE ADVERTISING
This form of advert is targeted at subtly persuading it’s viewers. This advert alters perception of people about their offering. It enhances the image of the brand by employing flashy tactics.
Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
d. PUBLIC SERVICE ANNOUNCEMENTS (PSAs) are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle. Usually PSAs are sponsored by nonprofit organizations and government agencies with a vested interest in the causes they promote.
ADVERTISEMENT is a form of MARKETING.
Advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public space. People mostly advertise when they have something to market. Whether they want to market goods, services, or even themselves, they make use Advertisement as a strategy.
Advertising allows marketers to repeat a message at intervals selected strategically. Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results.
Advertising is an excellent vehicle for brand building, as it can create rational and emotional connections with a company or offering that translate into goodwill.
As advertising gets more and more sophisticated with digital media, it is a powerful tool for identifying and understanding consumer behaviors, interests, and preferences, allowing advertisers to better tailor content and offers to individual consumers. Through the power of digital media, memorable or entertaining advertising can be shared between friends and go viral—and viewer impressions skyrocket.
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