Davido Teams Up with United Masters to Launch Nine+: A New Era for African Music

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Renowned Nigerian artist Davido, known for his pivotal role in HKN and the establishment of Davido Music Worldwide (DMW), has embarked on a fresh venture by partnering with United Masters to unveil a new record label.

The collaboration, announced on April 18, 2024, via United Masters’ official Instagram page, marks a significant milestone in the African music industry, characterized as a “groundbreaking collaboration” with Davido.

United Masters hailed the partnership as transformative, highlighting Davido’s influential status in Africa and his commitment to elevating the careers of emerging artists to unprecedented levels.

Expressing his enthusiasm for the collaboration, Davido emphasized the excitement of embarking on a new chapter alongside United Masters, both for emerging talents and established artists worldwide.

This collaboration signifies United Masters’ continued commitment to Nigerian talent, following their previous partnership with Sarz Academy in 2023.

Under Davido’s leadership, the newly launched record label, Nine+, emerges following the rebranding of DMW 2.0. Davido has already signed Morravey and Logos Olori, both featured on his Grammy-nominated fourth album, ‘Timeless’.

Davido’s recent milestone achievement at Madison Square Garden, where he became the third Nigerian artist to headline a sold-out concert, underscores his success as both a superstar and a label boss. With the launch of Nine+, Davido aims to guide new artists into the spotlight, continuing his legacy of shaping the African music landscape.

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