WHAT IS ADVERTISING?
WHAT IS ADVERTISING?
Advertising is a major part of marketing . But the varieties surpass that. Advertising is most often a paid form of marketing. It concentrates on promoting a service or brand.
Advertising can be utilized to:
Instruct customers on the benefits of a •product or service.
•Boost customers to take action and buy a •product or sign up for a service.
•Enhance the reputation of a brand.
•Expand the customer base.
•Highlight new products or services within a brand.
•Reach a broader range of customers.
While marketing generates the message of a brand; advertising decides on how and where to share that message. Thus, advertising is the part of marketing that includes promoting the brand. Then, marketing takes that message and sends it to the public.
SIMILARITIES BETWEEN MARKETING AND ADVERTISING
Both advertising and marketing have same goals, which is to create awareness about a particular brands product or service. This awareness ends up boosting sales. At the end, they both create awareness.
They both require a working strategy.
To reach these goal, they must be a pathway. Both marketing and advertising agents work with a strategy, depending on where will the products be sold, to whom will I sell these products and services to e.t.c.
The first aim of marketing and advertising is to promote any business. They promote brands based on how you conduct your marketing and adverts.
Both marketing and advertising must perform rigorous research and plan their way around getting the information to as many people as possible.
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